Merlin Car Auctions Ireland

SIMI Approved

Merlin Come First!

Merlin Come First for Innovation at Motor Industry Awards  

Merlin Car Auctions have been awarded the 2010 Innovation of the Year Award at the Society Of The Irish Motor Industry Annual Conference. The award was received for the Merlin Live Online facility which has revolutionised auctioneering by allowing interested parties to log on to our website from their office, home, another country and partake in the auction at Merlin’s branches in Naas or Kylemore.  Customers can view and bid in real time on vehicles.

David Byrne, Managing Director said, “We are delighted with the recognition we have received from our esteemed colleagues at the SIMI in association with Castrol Professional. Merlin Live Online has made our auctions much more accessible to a wider market of interested bidders.  Many regular bidders have commented on the ease and flexibility this facility has brought them.  Innovation is key to our business success.  We are currently working on a number of exciting new services to be launched in 2011.”